*PMI reported global shipment volumes and in-market sales estimates of nicotine pouch units, from January 2025 to July 2025
**99% less represents the average reduction in levels of 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. Assessment of the smoke from a standard reference cigarette and substances released from a ZYN pouch. See Important Information on our website.
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